In the Designpark, companies can use a specific research and development approach, which displays future options, innovation potential and competitive advantages. Through a system-crossing, science-based and participatory design approach companies gain access to perspectives from various disciplines. The Full Design Approach networks expertise in the context of entrepreneurial action. The research and development approach enables a process-based and collaborative approach to the future.
First, the relevant social subsystems are examined in relation to a specific topic or problem (Links of Society). Based on epistemological methods, scientific experts (Human Lab) analyse the causal relationships and links (Links of Practices). Technology experts (Tech Lab) contribute relevant technological developments and probabilities (Links of Nerds). The knowledge gained forms the basis for iterative design processes (Links of Design). Design experts (Design Lab) draft concepts and scenarios that are scientifically monitored and continuously tested by the teams.
In the Designpark, experts learn methods and ways of thinking from various disciplines, which at first glance may seem unusual to them – sometimes even unusable. The interdisciplinary contexts help them to look at problems in a new manner, to recognize potential in areas unfamiliar and to stimulate creative processes. In the best case scenario, reliable future concepts and resilient overall solutions are created through the interaction between existing expertise and new contexts, between convergent and divergent approaches and between drafts and decisions.
Design offers the possibility to approach appropriate applications. It shows reasonable options and makes future-relevant opportunities perceptible. The overall goal is to enable social and technological progress with an ecological awareness. In the Designpark design means designing for rational use. The purpose of designing is the meaningful applicability of the results.